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Newport is a famous cigarette brand with significant sales across the world. The brand is owned by Lorillard Tobacco and is known for its superior quality menthol cigarettes. However, to cater to the needs of other customers who appreciate the brand and respect the tradition of using only finest tobacco leaves, the company came up with a few non-menthol varieties, thus expanding its presence in a number of other markets.
Newport cigarettes come in several varieties: Full Flavor, Medium, and Lights. In the United States, effective June 2010, "Medium" and "Lights" will be re-branded into "Blue" and "Gold" respectively. On the box, the words "Menthol Box" for shorts and "Menthol Box 100s" for 100s were replaced simply with "Cigarettes." Each variety is sold in 85mm soft packs (king size), 80mm hard packs (box), and 100mm soft and hard packs. They are available in standard packs of 20 cigarettes, as well as the more unusual 25s, containing 25 cigarettes. Prior to the signing of the Tobacco Master Settlement Agreement in the late 1990s, they were sold in packs of ten as well.
Due to the new FDA Tobacco Regulations, the terms "Full Flavor", "Medium", "Light", "Mild", and "Ultra Light" have been discontinued.
New names for Newport Cigarettes are as follows:
- Newport Box (Full Flavor)
- Newport Box 100s (Full Flavor 100s)
- Newport Menthol Blue (Medium)
- Newport Menthol Blue 100s (Medium 100s)
- Newport Menthol Gold (Light)
- Newport Menthol Gold 100s (Light 100s)
- Newport Non-Menthol
- Newport Non-Menthol 100s
Non-menthol Newports in Full Flavor and Lights were sold in United States during the mid to late 1990s, possibly as late as 2002; however they were discontinued until November 2010 in which they re-released them in order to keep up with the non-menthol cigarette smokers in America. The packs are identical in design to standard menthol Newports except the turquoise-colored area was red on the Full Flavors and mustard-yellow on the Lights. Newport Slim 120s (introduced 1998), Newport "Stripes", and Newport "M-Blend" were other varieties that have also been discontinued.
In some Latin American markets, such as tourist areas of the Dominican Republic, British American Tobacco has released some limited edition varieties and outer packagings including:
- Newport Silver (menthol ultra lights)
- Newport Freezing Point (10 & 20 count boxes)
- Newport Midnight Blast.
Newport, introduced in 1957, is a brand of menthol cigarettes produced by Lorillard Tobacco Company of Greensboro, North Carolina, United States. Newports comprise about 35 percent of menthol cigarette sales in the US. Newports have gained a commanding share of the African-American market; a 2005 survey stated that 49.5% of all cigarette sales to African Americans were Newport cigarettes. They are also among the most expensive major brands of discount cigarettes in the US.